Get The Look


Sep 11, 2023

3 min read

Complexion trends in the beauty world are way more diverse and dynamic than many people might think. From the velvety matte finishes to the dewy, radiant, clean girl aesthetics of the summer. The vibe of makeup is forever changing. What’s the latest contender in complexion that’s emerging on the horizon? That’s right – Cloud Skin makeup.


Cloud skin makeup, characterized by its soft-focus, ethereal glow reminiscent of a perfectly curated Instagram filter brought to life, is likely all over your TikTok feeds and FYPs. The allure of the cloud skin trend lies in its ability to elevate your skin to radiant heights – a hazy luminosity you’ll totally love.


It’s all about prepped and hydrated skin but with a hazy, lit-from-within finish that looks like your favorite filter has gone IRL. Take your fave looks to fresh heights with cloud skin.

Mattifying Setting Spray


Setting Spray

Start with foundation.

To embark on the journey to cloud skin makeup perfection, your foundation serves as the canvas. Cloud skin makeup requires hydrated and smooth skin, achieved through a skincare regimen focused on hydration. Choosing complexion products infused with skincare ingredients further enhances the luminosity and longevity of the look. The Filter Effect Soft Focus Foundation delivers just that, designed to create a soft-focus, semi-matte finish that blurs imperfections seamlessly. Enriched with skin-loving ingredients such as hyaluronic acid and vitamin E, this foundation not only amps up your glow but also nurtures the skin, leaving it radiant and supple. For best results,
applying it with a damp beauty sponge will create that natural, skin-like

Pamper skin with concealer.  

Keep the good-for-skin vibes going with Filter Effect Soft Radiant Concealer. In order to achieve that cloud skin flawlessness, brightening and concealing in all the right places is key. This semi-matte concealer adds an inner radiance that’s subtle yet stunning, with its medium coverage that covers up imperfections and dark circles.

Infused with hydrating ingredients like hyaluronic acid and pomegranate seed extract,
this concealer not only camouflages but also nourishes, imparting a healthy
glow. Applied precisely with the doe-foot applicator, it seamlessly integrates
into the cloud skin makeup routine, enhancing luminosity where needed.

The cloud skin secret step.  

This is where the cloud skin trend magic comes in – a satin-like setting powder like Bake & Set Focus Setting Powder pressed into your skin to create that soft-finish skin blur glow like no other. This translucent powder also bakes and sets your look at the same time, so win/win. Boost it with a cream blush if you’d like. 

"Have you heard about cloud skin makeup? This soft-focus, velvety skin trend has been taking over TikTok and for good reason."

Mattify and set skin.  

To make sure your cloud-like luminosity stays on as long as possible, the final
step involves mattifying and setting the skin with the Morphe Mattifying Setting Spray. Enriched with nourishing ingredients like niacinamide and natural fruit extracts, this micro-fine mist effectively reduces shine while locking in the flawless finish.

Cloud skin makeup is a dreamy, ethereal connection that’s easy to recreate on your own.  All you need is a hydration-focused skincare regimen, and a collection of good-for-skin Morphe complexion products, and a few simple steps. You’ll experience a celestial glow like no other, all ready to go up on your own TikTok page. The glow is glowing, the shine is reduced ,and the clouds have come out. You’ve now mastered the cloud skin trend.

That’s it – don’t forget to share your dreamy cloud skin makeup looks and tag us!
@morpheofficial on TikTok and @morphebrushes on IG.