How do you find the best mascara for you?

Looking to define your lashes in the blink of an eye? Our mascaras deliver all your fringe benefits, whether you’re separating and lifting for a natural-looking flutter or brushing up voluminous, lengthened, large-and-in-charge lashes that won’t flake out. Our mascara lineup levels up your look with mascara primer and lash-conditioning serums, too.


How do you apply mascara?

Ready for your lashes to start living large? Prep them for the big-time with a coat of mascara primer—or get straight down to liftoff:

  • Gently wipe off excess product from your mascara brush
  • Sweep your mascara brush through lashes, shimmying it from roots to tips
  • Repeat and build