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Get The Look: Mob Wife Aesthetic

Jan 26, 2024

3 min read

Often in beauty trends, they tend to swing from one extreme to the next. Case in point? All the girlies were obsessed with clean girl beauty all summer – slicked-back buns, lip gloss, and glowy skin. Now? You can’t open TikTok without being inundated with the Italian-American Mob Wife Aesthetic. And we are HERE. FOR. IT.

Taking cues from the bold, attitude-laden beauty queens of The Sopranos and My Cousin Vinny, this look is all about excess. Picture mascara for days, smoky eyes that could stop traffic, pouty neutral lips, and everything turned up to eleven. The Mob Wife Aesthetic brings to mind a woman draped in gold jewelry, decked out in leopard print, French tips, and an attitude that only Italian-American New Jersey culture could conjure up.

So, you want to dive headfirst into the world of mob wife makeup? Well, guess what? Morphe has got your back. Sorry, cigarettes not included.

Create the Mob Wife Complexion  

Sure, the Mafia might just be the stuff of movies (wink wink), but that matte complexion favored by mob wives is very much a reality. Start your transformation with The Morphe Filter Effect Soft Radiance Foundation. Grab a foundation brush and apply it all over for that flawless base. Using a brush instead of your fingertips gives you a more medium coverage, perfect for building up that mob wife vibe.

Next up, reach for the Filter Effect Soft Radiance Concealer to cover any imperfections or brighten up those under-eyes. You’re laying the groundwork for some serious glam here.

Build an Eye Look With Attitude  

The perfect mob wife aesthetic eye look is all about big, big, big and leans heavily into the nudes and brown tones of the ‘90s. Play around with the Morphe Power Multi-Effects Palette and choose from browns, golds, silvers, and black neutrals to build up or down depending on how mob wife vibes you want to be.

Swipe on some Make It Big Brush-Tip Liquid Liner for a fierce cat-eye wing that says, “Don’t mess with me.” And when it comes to lashes, there’s no such thing as too much. Coat those babies with Make It Big Volumizing Mascara until they’re practically touching your eyebrows.

And let’s not forget about brows – grab The Morphe Supreme Brow 5-Piece Artist’s Brow Kit and sculpt those babies into bold, expressive arches that demand respect. Now that’s a mob wife aesthetic.

"Want to try out the mob wife makeup look for yourself? Morphe has more than got you. Cigarettes not included."

Pout Your Way to Power   

While the focus of the mob wife makeup look might be on the eyes, that doesn’t mean your lips should be an afterthought. Opt for a neutral velvet finish with the Soulmatte Velvet Lip Mousse and matching gel liners. Our top pick? The shade Wifey, of course. Overline those lips a little bit, fill them in, and you’re almost finito.

Set It & Forgettabout it.  

You’ve got a long day of counting your jewelry and keeping the house in check ahead of you, so you’ll want to make sure your mob wife makeup stays put. Enter the Morphe Continuous Setting Mist. This classic setting spray has never let a mob wife down, and it’s not about to start now.

Show us all your mob wife makeup looks by tagging us #morphe and #morphebrushes on IG or TikTok.